Guide Your Rocketship

The Feedback Rules  A Framework For Growth

Guides, Rules & Tools.
Rocketing Into the World of Product-led Growth.

To make our Product-Led Growth Framework a shiny rocket anyone can ride, we miniaturized our book into bite-sized, interactive lessons — with activities you can add to your Google Calendar for 7 minutes a day. Yee haw!

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Past clients

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It's not rocket science. It's a simple framework. Or, maybe it's possible you're into the pain & love the wheel?

No? Then, ride this rocket — try out this new framework that will earn you fist bumps from your followers, customers, teammates, and moms. You'll be tired of bumping the fists. You'll be like, "No thanks mom, my fist hurts."

Checklist Items
Software Tools
Founder Stories
Hours of Video
Pipers Piping
Do Not Click Me Again
Can't Your Read

People are unpredictable, but sometimes if you Sherlock around and look closely at them you'll start to see patterns. Most of the time, those patterns will be things like picking their nose when they think you're not watching. Ignore the nose pickers. Other times, dear Watson, you'll strike gold and deduce a behavior. Surely, the whole time it had nothing to do with noses.

Are you a nose pickin', button clickin' maniac? Surely not Sherlock Holmes.

It took us 10 years to create these tools.


Years of work (and a lot of feedback) went into the creation of these tools.


Of the fastest-growing tech companies have used our tools as rocket fuel.


Tools, guides & resources to help you, your team and your company grow, faster.


Useful information. We don't believe in busy work. No one's got time for that.

For Individuals

  • Elevate your skills
    Build the feedback skills you need to boost your customer-centric resume.
  • Use resources, worksheets & guides
    You'll have the toolkit to help you walk out of every meeting looking like a superhero.
  • Get buy-in from the team
    We have the tools & insights you need to help you do more with less, prove what works & drag your team forward (faster).

For Teams

  • Upskill your entire team
    We'll give you the tools you need to weave customer-centricity into your team's DNA.
  • Frameworks, guides & workshops
    Access 50+ frameworks, worksheets, guides, workshops & tools.
  • Build a smarter product roadmap
    Stop wasting resources on features that don't move the needle. Get the tools you need to separate the signal from the noise.

Overloaded? This can help.

Feeling overloaded is natural. This feeling stems from the vast number and variety of decisions that product teams are asked to make on a daily basis. Over the last 10 years of consulting, Feedback Rules began as a series of guides, Basecamp messages, and "getting unstuck" workshops that we used to help our clients find relief and give them a set of tools they can rely on to make better, smarter product decisions.

Analytics Overload

Not sure where to even begin looking for the insight in the data haystack? Get the tools you need to determine what data to use (and when).

Decision Overload

Take the angst out of decision making. We'll provide you with a set of tools you can rely on to make smarter, more informed product decisions.

Roadmap Overload

So many feature requests, not enough dev resources. Get the tools you need to determine which ones are mission critical, not nice-to-haves.

Iteration Overload

Whoever said "iterate fast & you'll succeed" was an idiot. Quit wasting iterations, save your precious time, and get the tools you need to iterate with purpose.

Get Relief

Our 60 minute laser-focused "get unstuck" call is $399 and will give you a set of tools & a plan of action.

Frozen Up? Get Our App-e-Teaser for Cold Birds Feet.

Try Machine Learning

Blah, blah. Machines learn. But, did you know that these machines can listen too? They can help you pull insights out of total turdpiles of data. No, not you Alexa. Bye Felicia. Turn on silent mode and stop listening.

Avoid Feature Flops

You saw the movie with the boat. Even seasoned researchers who think they’re following sound scientific principles can get their signals crossed and make serious missteps sometimes. The boat hit the iceberg. Rose lived. Good movie.

Automate Grunt Work

Most grunt work can be automated. You probably already know how. If you (or your coworkers) are clueless, we outline the steps — with pictures. Better than IKEA.

Maximize All Acronyms

Max out the KPI, ROI, and LTV of your next UX/UI. Not CAC — let's try not to make that go up again (CFO approved note, waiting on legal).

Get An App-e-tight

No. We're not offering free appetizers ever again. We're not even giving away any software for free. On the other hand, we will offer a nice in-depth comparison of all of the tools that could help make your life a bit easier. Also, don't eat the shrimp cocktail at SFDF. Thank us later.

Get Unstuck, Today

Don't just sink there!
This 60 min call is just the tip...

...of a massive iceberg. We have the perfect thing to melt your heart. Our 60 minute laser-focused "get unstuck" call is  $399 and you will leave feeling refreshed, warm, and full of purpose. Are you ready to fuel up? It may help you avoid some kind of disaster looming on your roadmap.

In 100 Days, Participants Learn To Stop Ideas, Prevent Bad Iteration & Optimize a Big Lift Rocket. You Get Personal 1-on-1 Sessions With (IMHO) The Coach You Wish You Had Last Quarter. Obviously, Not An Actual Rocket. Yes, An Actual Human. 100 Days. Only $3.2k.

Everyone Clicks This → See All Plans & Pricing
stop ideas

Get Off The Idea Hamster Wheel

Do you feel like feedback is always piling up in your inbox, while your roadmap seems to miss the mark? How do we process mountains of customer feedback and get to the root of what your customers really want (in their heart-of-hearts)?

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Find What Works & What Doesn't

Hey, maybe feedback is just stupid. Or worse: dangerous, like a beautiful siren, luring you with a bewitching song of possibilities, only to dash you (and your product) against the sharp rocks of failure. Maybe you come prepared. Maybe you have a magic Batman belt of tools, methods, and maybe it's maybe, lean.

don't just smile at it

Optimize That Big Lift Rocket

Even one little breakthrough can change your business. How do we make sure that our customers see its value?

Three Steps To The Big Lift
10% OFF


Take Our 100 Day Masterclass or Try the Free 14 Day Challenge

The class is $3.2k for 100 days of mind-altering neurogenesis. That's cheaper than Fyre Festival and we're not even promising you a cheese sandwich. To be clear — NO CHEESE SANDWICH.

Learn. Measure. Experiment.

Construct valuable experiments that will pad your résumé quite nicely. It's healthy to experiment while you're still young and employed. Your boss will be impressed. If you're self-employed, you will be even more impressed by yourself.


Analyze Cause And Effect

Use the latest deep learning and causal analytics technology to track your growth experiments. Did you ever, in your wildest dreams, think that Growth Hacking would actually become a real thing? Well, it did.

10% OFF

In our experiments, this one really drove the biggest lift. You get 10% off just for reading this far down the page. Way back at the top of the page (in the Pain Points section) we said nobody reads. Well, you do D.E.A.R. reader! You sly dog. We would hand you a gold star, but this is only a website. Sadly, websites do not have hands. Neither does that guy riding the rocket at the top of the page. Why doesn't he have hands?

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OK Boomer, We're Actually Experts

You know what they say. Fool me once and I found a way to get promoted, but fool me twice and my next performance review is really going to suck. Here are some real-life people that have worked with us.

Katie and Anthony are the yin and yang of FBR. They really pushed and pulled on a new concept I was working on, helping my idea launch faster.

Chris Heivly
VP Innovation, Techstars

Their process comes with a lot of expertise... It’s a lot faster, more efficient, and it also has a higher likelihood of hitting the mark when we actually release it to customers.

Hiten Shah
Founder & Angel Investor

The thing that I got most excited about was seeing all of the opportunities to make our app a lot better.

Claire Alexander
GVP & GM, Capterra

Need more proof? Get the full list

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200+ Teams

have used some or all of the Feedback Rules as rocket fuel.


Reimagined the product & freemium marketing strategy.


Crafted the on-boarding process to increase activation.


Tested product market fit for a new feature.


Exited a startup for integration into Project Phoenix.

Appia (acquired)

Worked with the product team on a native Android project.

Archive Social

Designed the website & strategy for testing product market fit.


Designed and devised a strategy for testing a new product line.


Crafted a new feature set to improve long-term retention.

BI Connector

Optimized marketing for conversions & engagement.

Boomerang Commerce

Crafted a product experience that helps retailers compete.


Designed a dashboard to help SMBs improve their website.

Bossa Nova Robotics

Developed a new marketing site based on feedback.

Capterra (acquired)

Held a 2 day workshop on using feedback for their roadmap.

Caseology (acquired)

Used feedback & reviews to reimagine their marketing.

Choice IRA

Used prospect feedback to launch a new type of IRA.

Clearbrain (YC 18, acquired)

Defined roadmap & marketing using customer feedback.


Launched a website to test the value proposition and market fit.

Crazy Egg

Increased engagement & retention for a beloved product.


Designed a gamified system for providing feedback to brands.


Provided UX and front-end support for their client projects.


Crafted a marketing page & experience for Instagram celebs


We didn't work on a top secret project with the design team.


Used prospect feedback to launch a new company.

Fluent City

Ran product-market fit research for a new product offering.

Fountain (raised $23M)

Used customer feedback to craft a scheduling experience.


Increased activation & retention by focusing on first use.

Kenandy (acquired)

Designed a Salesforce tool using prospect & internal feedback.


Took a mobile app from concept to MVP by running research.


Held a 4 week workshop on using feedback in their product.


Used feedback to help find product market fit.


Optimized a high-stakes, complex sign-up process.


Identified and iterated on areas of friction and progress.


Built the brand, marketing & iPhone app.

P3 Privacy

Simplified how their value proposition is being explained.


Iteratively tested product-market fit for v 1.0 of the product.

Proximic (acquired)

Completely redesigned the app based on customer feedback.

Quick Sprout

Tested which alerts triggered the desired customer behavior.

Reveal Mobile

Rapid prototyping & MVP validation for their app.


Upgraded features pages and designed a top secret product.

Sageworks (acquired)

Created a sign up flow that focused on driving quality leads.

Service Trade

Designed and optimized web and native mobile application.

Signifyd (raised $100M)

Gathered customer feedback to hone product design.


Used feedback to launch a new, self-service product.

SimpleRelevance (acquired)

Created and tested a dashboard that focused on the app’s value.

Sociocast (acquired)

Simplified segment creation process to improve retention.


Reimagined the dashboard to simplify information gathering.

Spreedly (raised $75M)

Crafted positioning and pricing to increase conversions.

The Startup Factory

Increasing conversions for a startup accelerator.


Collaborated on the experience of client projects.

TransLoc (acquired)

Crafted sales & marketing collateral for six figure deals.


Created a functional prototype and user research for clients.

Unblab (acquired)

Designed a unique experience for prioritizing an email inbox.


Rapid prototyping & MVP validation for an HR app.

Windsor Circle (acquired)

Designed a UI that reinforces their sales messaging.

Zift Solutions

Reimagined a complex flow based on customer feedback.