"After this, hell will be a walk in the park."
To understand how to prevent failure, it’s important to unpack and examine the most common myths and fallacies we tell ourselves about it.
Don't miss out on revenue by letting your customers get lost in the cracks between purchase and usage
When you concept test one of your hundreds of ideas in order to find your magical product unicorn or trust your ideas to a ranking process to test product ideas with potential customers without first ascertaining their needs, you’ll never know if your product is actually something they would buy in the real world.
In part, B2B UI and customer experience lags behind B2C because of mistaken assumptions, and understanding these assumptions can help point the way towards a better direction
Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren't accidentally creating a customer base of app addicts
As counterintuitive as it seems, limits can actually inspire creativity, and having them in place is your assurance that your vision will remain focused and on point.
If your goal is to foster long-term engagement, then you must understand the differences between intrinsic and extrinsic motivation, and proceed accordingly with targeted reinforcements and rewards.
What does your B2B app have in common with Pac Man & the brain science behind Netflix binging? More than you might think.
When we partner up with you, we’re laser focused on the single most important element of your success: adoption. Everything we do serves that goal.
Learn about Knurture's goal-focused coaching programs, tailored to help you reach your adoption goals
Learn how Adoption Driven Design begins at the root of desirability: user needs
Your design principles should be a natural extension of your solid, specific, and unique core values
If you aren’t measuring the right things you can’t really be armed with the knowledge you need to make informed decisions. This series helps you get it right.
If you aren’t measuring the right things you can’t really be armed with the knowledge you need to make informed decisions. "Measure This, Not That" helps you get it right
Testing your value proposition in the real world is the best and only reliable way to see if anyone would actually be interested in buying your big idea
Interrogating your own assumptions about feasibility, desirability, and viability -- and validating them with potential customers before you rush out a mediocre product -- helps ensure that you channel your ideas into awesome products and embody the true spirit of innovation
We reframe Clayton Christensen's Job To Be Done Milkshake Metaphor for the subscription economy, and break it down by each stage of the adoption cycle
No one person can create a product; it takes a team, and that team must be challenged by limitations in order to be able to creatively solve problems in the right way.
What if you focused on fixing root causes of problems, rather than putting out fires?
No matter the context, the jobs people hire products to do have remained fairly constant over time.
Hot triggers are the best way to create and sustain behavior change when your goal is boosting engagement with your product
Not all feedback is created equal; in fact, the type of feedback we gather is so targeted and specific we don’t even call it feedback. We call it intel.
The truth is, gathering buckets of ideas just to be able to say you have them is a fairly useless endeavor. Lots of ideas do not equate to innovation.
Why dld Google Wave, with so many resources at its disposal, fail in their efforts, while Slack, a relatively small start up, manage to enjoy such widespread adoption and rapid growth?
Stakeholder interviews help get everyone thinking about what really matters when it comes to the success of your product and creating a base of engaged users.
What if we reframed the well-known milkshake story through a Jobs to Be Done lens that accounts for the subscription economy? While the fundamental principles would remain the same, we would uncover some important additional factors to keep in mind.
If you aren't focusing on renewal as part of your growth strategy, you're missing out on a lot of potential revenue
If you're willing to embrace new ways of thinking about your product and purpose, you can avoid being disrupted
Products don't really "sell themselves;" instead, optimize your sellability to attract users to your product
Before you waste a lot of time, money, and effort, there’s a very important step you should take before you rush out that MVP
Your mission statement needs to distinguish you from the crowd of competitors and resonate with both your employees and the public
Pinning your success on your product’s supposedly singular technical prowess is a big risk, and should be interrogated before you proceed.
How you respond to a completed design may be subjective, but design guidelines shouldn’t be -- they should be objective ways to evaluate a design.
Speaking the language of insiders amongst fellow experts is fine -- but when you’re trying to communicate with anyone outside your inner circle, especially customers, it can lead to confusion -- and worse.
Sometimes a small shift in perspective can change how you see the world, and how you see your product's purpose in the world
Maybe the problem isn't your designer -- maybe you both just need to practice better communication.
When it comes to increasing engagement, we believe in a strategy that favors certainty over luck.
In order to persuade customers to switch to your product, it's on you to help them overcome their natural resistance to change
Job Desirability Mapping shines a light on the ways in which you can create value and create a base of engaged users of your product.
How much thought have you given to the variations among your customers’ personalities? As it turns out, how you’re communicating with customers can be at least as important as what you’re communicating
How to measure the effect your triggers are having on engagement using progress markers and cohort analysis
There's just one small problem with trying to solve for latent customer needs: They don't exist.
Not all customer feedback is created equal. If you ask the wrong questions and fail to understand your customers’ goals and frustrations, you might get left in the dust by companies who weren't afraid to dig deeper.
To scale or not to scale? That is the question.
If you aren’t measuring the right things, you’re just wasting your time and not really learning anything of value. But with the right metrics, you’ll be armed with the knowledge you need to make informed decisions. This series will help you get it right.
If you want to be competitive and differentitate yourself from the competition, make sure you're clear on the differences between best practices and design principles
Coming up with the perfect pricing plan can feel like a guessing game, but it doesn’t have to. There is a logical way to optimize your pricing structure, and it all comes down to value
Adoption-centric products take a needs-based approach to crafting a solution that eases customer struggles and obstacles while ensuring that you continuously drive adoption and engagement
Just about everyone would agree that design principles matter, but there's a lack of real consensus about why and how they matter.
Progress markers can help you engineer the ideal scenario where adoption is an inevitability rather than a guessing game
If you want renewals to be a foregone conclusion, you need to consistently remind your users of the value you provide and successes they’ve achieved
If you want to take the luck out of innovation, embrace a needs-first, not ideas-first, approach
If you want your product to succeed, you have to make sure that you're building the right thing, not just anything. And it all begins with a stellar value proposition.
Concrete, useful design principles may not be as sexy as fluff, but they will make your products better .
Not all feedback is created equal. Learn why the SLOW Interview is the best way to gather valuable information from customers.
Implementing a new feature should be approached with the same rigor that you would employ when creating a new product from scratch.
Customer adoption is the result of the right processes and perspective, and it hinges on understanding the job customers would hire your product to do
Learn how to make retention and monetization integral parts of your long-term growth strategy
We understand that you may feel paralyzed in the face of your lapsed users. The good news is, they probably want to succeed -- and there are ways you can help them do just that.
One of the best ways to mitigate churn is by generating expansion revenue from the happy customers you already have.
Learn how to reach your adoption goals with just enough information, just in time to need it
Compared to other ranking systems, Max Diff is a more objective and quantitative way to gain insight into the solutions that would be most valuable to your customers.
Use the scientific method to create an emotional connection to your brand
One of the biggest prevailing cultural myths in tech is that world-changing products are created by visionaries endowed with near-mystical powers to see and shape the future. But buying into this myth blinds you to the practical realities of your customers' needs.
Learn more about the forces of SLOW and how you can help your users make progress
A Franken app is a bit of a hot mess, but it’s not too late to get your product back on track so you can grow your company.