Reimagined the product & freemium marketing strategy.
Crafted the on-boarding process to increase activation.
Tested product market fit for a new feature.
Exited a startup for integration into Project Phoenix.
Worked with the product team on a native Android project.
Designed the website & strategy for testing product market fit.
Designed and devised a strategy for testing a new product line.
Crafted a new feature set to improve long-term retention.
Optimized marketing for conversions & engagement.
Crafted a product experience that helps retailers compete.
Designed a dashboard to help SMBs improve their website.
Bossa Nova Robotics
Developed a new marketing site based on feedback.
Held a 2 day workshop on using feedback for their roadmap.
Used feedback & reviews to reimagine their marketing.
Used prospect feedback to launch a new type of IRA.
Clearbrain (YC 18, acquired)
Defined roadmap & marketing using customer feedback.
Launched a website to test the value proposition and market fit.
Increased engagement & retention for a beloved product.
Designed a gamified system for providing feedback to brands.
Provided UX and front-end support for their client projects.
Crafted a marketing page & experience for Instagram celebs
We didn't work on a top secret project with the design team.
Used prospect feedback to launch a new company.
Ran product-market fit research for a new product offering.
Fountain (raised $23M)
Used customer feedback to craft a scheduling experience.
Increased activation & retention by focusing on first use.
Designed a Salesforce tool using prospect & internal feedback.
Took a mobile app from concept to MVP by running research.
Held a 4 week workshop on using feedback in their product.
Used feedback to help find product market fit.
Optimized a high-stakes, complex sign-up process.
Identified and iterated on areas of friction and progress.
Built the brand, marketing & iPhone app.
Simplified how their value proposition is being explained.
Iteratively tested product-market fit for v 1.0 of the product.
Completely redesigned the app based on customer feedback.
Tested which alerts triggered the desired customer behavior.
Rapid prototyping & MVP validation for their app.
Upgraded features pages and designed a top secret product.
Created a sign up flow that focused on driving quality leads.
Designed and optimized web and native mobile application.
Signifyd (raised $100M)
Gathered customer feedback to hone product design.
Used feedback to launch a new, self-service product.
Created and tested a dashboard that focused on the app’s value.
Simplified segment creation process to improve retention.
Reimagined the dashboard to simplify information gathering.
Spreedly (raised $75M)
Crafted positioning and pricing to increase conversions.
The Startup Factory
Increasing conversions for a startup accelerator.
Collaborated on the experience of client projects.
Crafted sales & marketing collateral for six figure deals.
Created a functional prototype and user research for clients.
Designed a unique experience for prioritizing an email inbox.
Rapid prototyping & MVP validation for an HR app.
Windsor Circle (acquired)
Designed a UI that reinforces their sales messaging.
Reimagined a complex flow based on customer feedback.